experience

DIGITAL CREATIVE DIRECTOR, DELL BLUE, June 2021 - present
Oversees ESG creative and agency site team, focused on the company-wide initiative to elevate digital and mobile storytelling. Modernizes the Dell.com user experience.

  • Associate Creative Director - GAMING, August 2016 - June 2021

  • Senior Copywriter, 2013 - 2016

  • Copywriter, Global Product Launch, 2012 - 2013

  • Copywriter, North America Consumer 2011 - 2012

COPYWRITER, POSSIBLE (formerly Schematic) 2010 - 2011
SITE EDITOR, OFFERS.COM 2008 - 2010
HOMEPAGE CONTENT EDITOR, ABCNEWS.COM 2005 - 2007
COPY EDITOR/REPORTER, THE MONITOR 2002 - 2005
COPY EDITOR INTERN, THE DALLAS MORNING NEWS 2002
COPY EDITOR INTERN, THE VALLEY MORNING STAR 2001

education

BA in Communication / Journalism, The University of Texas-Pan American, Edinburg, TX | Minor in English & Sociology

Leadership Austin EMERGE, professional development graduate, 2013

COMMUNITY service

GIRL SCOUTS of CENTRAL TEXAS: 2009 – 2018
Mentoring: Served over 250 hours through 2017 as a volunteer mentor with Girl Scouts Beyond Bars, a troop comprised of girls with incarcerated mothers. Facilitate meals, activities, cookie sales, and logistics of troop meetings.
TEXAS ADVOCACY PROJECT: 2016 - 2018
Leadership: Led successful "Backpacks for Hope" collection of hundreds of school supplies for children impacted by domestic violence and living in shelters across Texas.

YOUNG WOMEN’S ALLIANCE: 2010 - 2014
Board of Directors, 2013-14; Site Operations, 2012-13;
Grants Chair, 2011-12; Mentor Chair, 2010- 12
Front-end web development: Maintained site and produced original content for YoungWomensAlliance.org.
Fundraising: Raised over $10K for the Young Women’s Alliance Foundation to support educational scholarships and grants for underserved women and girls in the Greater Austin community.

EXPERTISE

  • Exceptionally strong communication, project management, and time management skills

  • Manages creative process from concept to completion, providing clear, consistent direction for myriad content, including editorial, visual media, video production, digital strategy, and more

  • Establishes, maintains partnerships with clients, creatives, vendors, outside agencies, and others

  • Upholds, elevates and/or reshapes brand voice, tone, and style for global audiences

  • Strong knack for telling relatable stories to all types of audiences

  • Very comfortable producing creative content in a fast-paced, deadline-driven environment

  • Passionate about trends in innovation, including sustainability and accessibility

  • Cross-collaborates with stakeholders across strategy, devs, engineering, comms, marketing, social media, and other organizations

  • Deeply committed to diversity, equity, and inclusion

    awards & recognition

AUSTIN ADDYS 2021
Bronze - Art Direction
Bronze - Logo Design
Bronze - Animation, Special FX, MoGraph
Bronze - CG Static Imagery

DISTRICT ADDYS 2017
Silver ALIENWARE BRAND EVOLUTION, Integrated Ad Campaign,
Brand Identity
Silver ALIENWARE "WE'RE GAME," Integrated Advertising Campaign, Branded Content
(District: Texas, Arkansas, Louisiana, and Oklahoma)

AUSTIN ADDYS 2017
Gold ALIENWARE BRAND EVOLUTION, Integrated Ad Campaign,
Brand Identity
Silver ALIENWARE "WE'RE GAME," Integrated Advertising Campaign, Branded Content

DELL GAMECHANGERS AWARD 2023
DELL GAMECHANGERS AWARD 2022

DELL BREAKTHROUGH THINKING AWARD 2017
An employee who creates compelling and innovative marketing creative to help shift brand perception.

DELL CHAMPION AWARD 2017
An employee who delivers strong results, is obsessed with serving customers, is recognized for collaborating and being someone others want to work for and with, and operates with Dell’s best interests first.