DIGITAL CONTENT STRATEGY + copywriting + branding + INFORMATION ARCHITECTURE
SEO + storytelling + TAXONOMY + CONTENT AUDITING + EDITORIAL VOICE/TONE
BRANDING + UX/ui COLLAB + SOCIAL MEDIA + DATA ANALYSIS
DIGITAL CREATIVE DIRECTOR,
DELL BLUE, JUNE 2021 - PRESENT
Currently, I lead our site team focused on the company-wide initiative to put digital experiences first. We achieve this with a simplified approach to creative storytelling that aims to modernize and improve the user experience across Dell.com.
Assoc. CREATIVE DIRECTOR, DELL BLUE, Aug. 2016 - present
Senior Copywriter, Dell Blue, 2013 - 2016
Copywriter, Global Product Launch, 2012 - 2013
Copywriter, North America Consumer 2011 - 2012
Oversaw strategy, concept development, and execution for over 100 B2C gaming product launches and brand campaigns for Alienware and G Series gaming brands across global markets.
Led strategic concept development and copy execution for over 60 global B2C and B2B product launches and campaigns. Managed an 8-person writer team.
Led development and copy execution for over 40 B2C, B2B, and small business product launches.
Developed high-volume digital content -- up to 30 site and social deliverables per day.
COPYWRITER, POSSIBLE (formerly Schematic)
2010-2011
SITE EDITOR,
OFFERS.COM
2008-2010
HOMEPAGE EDITOR, ABCNEWS.COM
2005-2007
Executed creative concepts for Dell's online advertising campaigns and customer retention email marketing campaigns. Developed SEO-led content and social media marketing for global digital consumer and product launch campaigns.
Analyzed data, keywords and implemented SEO strategies to develop and optimize over 10 websites. Researched and reviewed products to emphasize key benefits and encourage conversion. Produced original content, including blog posts, reviews, and articles.
Launched three site redesigns in two years. Implemented myriad site enhancements, including interactive features to enhance user-participation opportunities. Wrote various feature articles.
