they call me reyna
In short, storytelling is my love language. For over 20 years, I’ve led and learned from incredible creatives across digital, broadcast, print, gaming, and social media. I’m super passionate about telling diverse stories that disprove assumptions and encourage inclusion. I can’t overstate the impact of meaningful, story-centered, culturally relevant marketing. I also get geeked up about digital behavior and weaving unexpected insights into a user’s online journey. I care a lot about a well-manicured website and the experience of navigating it. But I also care about managing and mentoring people, building relationships, and aligning teams around a common vision. Working with diverse teams and encouraging feedback from different perspectives is very important to me. Food, travel and Latinx cultura are dear to my heart — and stomach — as well.